Google Ad's is an paid online advertising platform, where you run your PPC campaign or Ad's accordingly to your business needs and budget. Google ads is highly effective and result oriented technique of relevant, qualified traffic and customers to your website exactly when people are searching for the types of products or services your business offers.
The Google Ads is all about the targeted keywords which you decide for your business – We choose a wide range of keywords to target that are relevant to their business and services offerings, the keywords that people are most likely to use when searching for their product and services.
They then bid on these keywords, basing each bid on how much they are willing to pay for a Google user to click on their ad. This bid, combined with a Quality Score assigned by Google based on the quality of your proposed ad, determines which Google ads appear on the SERP.
Google Ads Best Practices
- Add PPC targeted Keywords and negative keywords
- Use a PPC planning template.
- Avoid broad keyword terms.
- Don't run irrelevant ads.
- Improve your Quality Score (QS) and click-through rate.
- Optimize your ad landing page.
Google Ads Types
- Responsive Search Ads
- Display Ads Campaigns
- Video Ads Campaigns
- App Ads Campaigns
- Shopping Ads Campaigns